Coke Studio Africa was started in the year 2013 and since then there has been a rise in the number of extra-country collaboration between artistes. The reality of having artistes from different genres, countries and sense of style come together to create music is very satisfying. Through Coke studio Africa the audience at home gets to know of other musicians that they would never have known of otherwise.
This then creates a sense of unity and understanding to Africans as a whole. A Nigerian and a Kenyan singing together a Swahili song or a Nigerian song brings about a sense of acceptance and respect of each other’s culture. The showcase of different talent in different countries enables us as Africans to have a wider perspective and widen our horizons to listen to other genres and styles of music. Other artistes also get to see the raw talent as here there are no lip-syncs and video editing that may fool the audience or other artistes.
Through coke studio some artists have made collabos that have become phenomenal songs that are on everyone’s lips. Collabos that have arisen from coke studio are such as Fena who worked with Olamide and they did a song and a concert together. It creates friendship ties that build into working relationships that puts the artists at a bigger stage every time.
Elani, JuaCali, Wangechi, Avril among others Set for Coke Studio Africa Season 3 http://t.co/hp81A8xzRU
— OYGK Magazine (@OYGKMag) June 16, 2015
It also gives artistes a chance to work with international stars as in the case with Zwai Bala who is a Grammy Award winning musician and producer and who happens to be the music director of the show. We know as Africa we have a longer way to go than our international counterparts and having a chance to share tips and experiences with people ahead of us we get a perspective of where we might need to rectify and what we might need to boost.
I like the vast scope of the music arena they take into account.it is not all about the musicians, they include the DJs and the music producers who are very key in shaping how we listen to music as a continent. Through this we are able to get more refined talents in the categories above who go ahead to appreciate music from other countries. The DJs will now play music from other countries when called in for gigs and the music producers are able to find more clients and work on their music knowledge.